The Segmenting & Enabling Of Consumer Creativity: 41% Greater Creativity!
Jenny Clark and Martin Oxley TNSProfessor Lex Higgins University of ColoradoProfessor Clive Nancarrow University of the West of England
ABSTRACT
New product and service ideas come from many sources including consumers in idea generation sessions. The field of creative thinking is rich with examples of how people approach and solve challenging problems and generate new ideas. A major research thrust over...