The Search for the Return on Investment in Marketing Technology

Scott Stines

This paper discussed how newspapers can best achieve ROI on their growing investments in Information and Communications Technology (ICT).

Newspaper effectiveness
Online & digital newspapers
Strategy

The Search for the Return on Investment in Marketing Technology

Scott Stines

It is human nature to be optimistic. From an early age, our heads are filled examples of faith being rewarded, fairy tales with happy endings and miracles that do happen....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo