The Science Of The Brands
Alchemy, advertising and accountancy
Anthony TasgalPOV Marketing and Research
Thesis
What I want to explore here is whether there are any guiding reasons for the loss of heart that seems to have afflicted Marketing...
The science of the brands: alchemy, advertising and accountancy
This paper explores whether there are any guiding reasons for the loss of heart that seems to have afflicted Marketing and its various sub-disciplines over the last few years.
