The science of the brands: alchemy, advertising and accountancy

This paper explores whether there are any guiding reasons for the loss of heart that seems to have afflicted Marketing and its various sub-disciplines over the last few years.
  

The Science Of The Brands

Alchemy, advertising and accountancy

Anthony TasgalPOV Marketing and Research

Thesis

What I want to explore here is whether there are any guiding reasons for the loss of heart that seems to have afflicted Marketing...