The science of getting heard

Within the research industry much focus is rightly given to innovative design and creative solutions to meet changing information needs.

The Science Of Getting Heard

Jeremy Garlick Sainsbury Supermarkets LimitedSharon Hodgson Ipsos UK

BACKGROUND

Sainsbury Supermarkets Limited is the number two food retailer in the United Kingdom, with sales of 12 billion per annum and 130,000...