Agency: Target Direct | Authors: Julius Wolff-Ingham and Stephen Pidgeon |
The Salvation Army
Winter campaign 1998/99-2002/03
INTRODUCTION
For many years The Salvation Army's winter campaign has been the focus of the charity's efforts to raise money and find new donors. The winter campaign contacts current supporters as well as recruiting new ones. The happy coincidence in early 1998 of new Army marketing staff and a new agency specialising in charity marketing has meant that the winter campaign, in the five years to 2002, has grown hugely in both volume and...