The role of retail media in brand building

Jacquelyn Baker, Chief Experience Officer, Commerce, at VMLY&R Commerce, looks at building brands with retail media, which has sparked a new category of digital media in the last 10 years.

Presented by:

Jacquelyn Baker (Chief Experience Officer, Commerce, VMLY&R Commerce)

Gregory Grudzinski (Head of Content, Digital Commerce, WARC)

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