The role of pricing research in assessing the commercial potential of new drugs in development

Pricing research has an important role to play in the go/no-go decisions taken to finance the progress of new drugs in development.
  

The role of pricing research in assessing the commercial potential of new drugs in development

David Hanlon

and

David LueryTaylor Nelson Sofres

Introduction

When does one begin to start conducting global pharmaceutical pricing research, who...