The ROI imperative. How to build measurable value
Dee Allsop and Bart Moore
There are no “silver bullets” in ROI measurement. ROI success and increased client value are most consistently the products of focused client engagement in the ROI process than application of any specific ROI tools or methods.
The ROI Imperative
How to Build Measurable Value
Bart MooreAtlantic Research, United States
Dee AllsopWirthlin Worldwide, United States
More and more clients have been asking for ROI . . . Decisions are being made based on the ability to show ROI.Agency VP,...