The reward from loyalty schemes

This article details research into attitudes towards loyalty schemes in the UK, and argues that people want perks and treats, not just points.

The reward from loyalty schemes

Andy Wood GI Insight

A new study shows that loyalty schemes with redeemable reward points are insufficient to keep customers loyal. Consumers now expect money-off vouchers and personalised offers. And many retailers are failing to use personal data they collect to benefi of GI Insight.

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