The Retail Roller-Coaster: Message From the High Street

The introduction to this article refers to the decline in share of GDP of retailing over the past two decades and believes this is due to competition from such areas as luxuries, holidays, eating out etc.

The Retail Roller-Coaster: Message From The High Street

Richard HymanVerdict Research Ltd

Not so long ago we produced a report called TheRetail Roller-Coaster, which detailed the amazing ebbs and flows of the retail market over the last nine months or so. However, this story starts with the fact that British retail spend has taken a declining share of GDP over the last two decades. In 1980, retail spending had a share of 46.6% of GDP; today that share has roughly halved. This declining share represents a very significant trend and is a main theme of this...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands