The Retail Media flywheel is starting to spin faster

Colin Lewis

Colin Lewis presents six key themes at work in Retail Media today.

The last few weeks have seen a huge set of actions around Retail Media. Here are six of the biggest takeouts:

  1. Retail Media made the headline in the newspapers – and suddenly gained instant legitimacy
  2. Carrefour and Publicis as well as Tesco/Dunnhumby made...

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