The research industry's waning relationship with the respondent
Why fewer people are taking part in surveys and what we can do
William MacElroy President, Modalis Research Technologies, Inc.; and President, Interactive Marketing Research Organization (IMRO), United States.Ed Erickson VP Accounts, Modalis Research Technologies, Inc., United States.Mary Monroe VP Accounts, Modalis Research Technologies, Inc., United States.Donna Victoria VP Accounts, Modalis Research Technologies, Inc., United States. andFred Bové EVP North American Accounts, Modalis Research Technologies, Inc., United States.
OVERVIEW OF RESEARCH
Many industry organizations (ESOMAR, CASRO, CMOR, MRA, AMA, IMRO, etc.) have...