The Relationship between Interactive Functions and Website Ranking

Alan C. B. Tse and Chi-fai Chan

This study looks into different types of interactive functions, and the associative relationship between these interactive functions and website ranking.

The Relationship between Interactive Functions and Website Ranking

Alan C. B. TseThe Chinese University of Hong Kong

Chi-Fai ChanThe Chinese University of Hong Kong

INTRODUCTION

The increasing popularity of the internet is an irreversible trend. Marketers...

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