The relationship between health status perceptions and compliance with chronic drug therapy
Market research as a pilot study (and beyond)
Juliene L. StaffordAXIA Management Consultants
Background
Many patients with chronic disease fail to take their medication as directed. Many miss doses and/or take 'drug holidays'. It has also been reported that longterm persistence with medication is a major problem (Bender et al. 1997) with up to 50% or more of patients who should take their medication on a permanent basis dropping out of therapy within one year of its initiation (Sackett & Snow 1979). In chronic conditions...