The real secrets of brand success
Dominic Twose
You are just settling down for lunch in the canteen. You are arguing for your marketing budget at work; you know what you want to achieve, your finance director knows what he wants to spend. There is a chasm between you. As you eat your pasta, you stare at two sets of figures – those you have provided and those the finance guys have put together.
You realise someone is standing beside you. It's a tall, good-looking stranger. He puts a suitcase on the table and opens it. It is full of...