The 'Random Assigned Day' (RAD). An Innovative Technique for Measurement of Broadcast Audiences amongst High Status Populations
Jeremy Nye, Didier Mormesse and Peter Menneer
This paper introduces a new and useful technique for researching populations who are frequently away from home to the TV research community.
The
'Random Assigned Day' (RAD)
An
Innovative Technique for
Measurement of Broadcast
Audiences amongst High
Status Populations
Peter
Menneer, Didier Mormesseand
and Jeremy Nye
Setting
the Scene
Our subject is the
daunting challenge posed
by the need...
