The 'Random Assigned Day' (RAD). An Innovative Technique for Measurement of Broadcast Audiences amongst High Status Populations

This paper introduces a new and useful technique for researching populations who are frequently away from home to the TV research community.

The 'Random Assigned Day' (RAD)

An Innovative Technique for Measurement of Broadcast Audiences amongst High Status Populations

Peter Menneer, Didier Mormesseand and Jeremy Nye

Setting the Scene

Our subject is the daunting challenge posed by the need...