The quest for online quality research: Australian “best practice”
Travyn RhallAfrica, Asia & Pacific, Millward Brown, Australia
Brian FineThe ORU (On-line Research Unit), Australia
INTRODUCTION TO THE AUSTRALIAN MARKET
Australia has been one...
The quest for online quality research: Australian 'best practice'
Australia has been one of the countries at the forefront of the development of online research, and the industry estimates that at 30% of quantitative research, online is the dominant research methodology.
