This paper provides some of the guiding principles towards defining a genuinely agreed currency that will allow the Internet to be recognised and used as a medium among other media, primarily by those mainstream advertisers who do not sell or distribute their products online.
The Quest For An Internet Currency
d'Etudes des Supports de PublicitLuc-Andr Cormier
What is Currency?
According to the
Merriam-Webster Dictionary, currency is: