The quest for an internet currency
Luc-Andre Cormier and Hélène Haering
This paper provides some of the guiding principles towards defining a genuinely agreed currency that will allow the Internet to be recognised and used as a medium among other media, primarily by those mainstream advertisers who do not sell or distribute their products online.
The Quest For An Internet Currency
Hlne Haering
CESP: Centre
d'Etudes des Supports de PublicitLuc-Andr Cormier
Cossette Communication-Marketing
Introduction
What is Currency?
According to the
Merriam-Webster Dictionary, currency is:
'1a: circulation as a medium of exchange
1b: general use, acceptance, or prevalence...