The quest for an internet currency

This paper provides some of the guiding principles towards defining a genuinely agreed currency that will allow the Internet to be recognised and used as a medium among other media, primarily by those mainstream advertisers who do not sell or distribute their products online.

The Quest For An Internet Currency

Hlne Haering CESP: Centre d'Etudes des Supports de PublicitLuc-Andr Cormier Cossette Communication-Marketing

Introduction
 
What is Currency?

According to the Merriam-Webster Dictionary, currency is:

'1a: circulation...