The pursuit of luxury -bling-bling vs. savoir faire

Understanding trends in youth markets is challenging due to the dynamism and fluidity of consumer attitudes.

The Pursuit Of Luxury - Bling-Bling Vs. Savoir Faire

Understanding the changing nature of luxury

Steve Hales and Alexander Maule  Synovate

INTRODUCTION

The Business Challenge

The overall consumption volume of cognac is decreasing...