The public health impact of direct-to-consumer advertising on the United States

While the United States has pioneered the use of direct-to-consumer advertising (DTCA) of prescription drugs, this topic is being discussed and considered by policymakers in Europe and many other countries.

The Public Health Impact Of Direct-To-Customer Advertising In The United States

And the global future of DTCA

Katherine BinnsandHumphrey TaylorHarris Interactive Inc.

TWO SIDES TO THE DEBATE

There are two very different views of the impact of DCTA....