The Prostate Cancer Research Foundation - Give a few bob (UK)

The article discusses a Prostate Cancer Research Foundation (PCRF) campaign that would help put both the disease and the PCRF on the national agenda.

The Prostate Cancer Research Foundation – Give a few bob (UK)

Agency name: The Communications Agency Client name: The Prostate Cancer Research Foundation Category: Integrated communication

BACKGROUND

The Prostate Cancer Research Foundation (PCRF) raises money for research into new treatments and better diagnosis. Each project costs hundreds of thousands of pounds to fund. The PCRF brand was strong within the scientific community, but was virtually unknown to the general public. The Client wanted to change public perception in order to raise more funds.

The charity sector is clearly overcrowded and the call for donations from...

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