The Promise of Online Video
Ann Green
As the ability to broadcast video content has gone beyond television to the Internet, mobile phones, and even games, video advertising has followed. While today online video advertising accounts for only a miniscule proportion of media budgets, it presents a significant opportunity for advertisers to extend the reach of their campaigns with compelling content. Television had a monopoly on video for decades, but now advertisers can use video to reach online audiences as well. As evidenced by analysis from the Dynamic Logic MarketNorms® database, summarized in the graph below, video ad formats are...