The prevalence and usefulness of market research: an empirical investigation into ‘background’ versus ‘decision’ research
Raguragavan Ganeshasundaram and Nadine Henley
Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance.
The prevalence and usefulness of market research - an empirical investigation into 'background' versus 'decision' research
Raguragavan Ganeshasundaram and Nadine HenleyEdith Cowan University, Joondalup, Australia
INTRODUCTION
Much of the literature...
