The power of the ad industry to change the world

21N78E Consulting Labs looks at how India’s advertising industry can champion sustainability, both within the sector as well as by encouraging clients to embrace it.

This article is part of a Spotlight series on sustainability marketing in India. Read more

“With great power, comes great responsibility” – Ben Parker, 1962

“With great power consumption, comes greater responsibility” – probably a vegan, 2022

As most climate...