The power of structural design

Lianne van den Berg-Weitzel and Gaston Van de Laar

The shape of a brand's packaging is a crucial factor in achieving two fundamental objectives - visibility on-shelf, and brand understanding.

the power of structural design

Gaston van de Laar andLianne van den BergWeitzel Claessens Product Consultants

Brand development increasingly stresses the importance of strong packaging. Its high contact frequency makes packaging the medium par excellence...

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