The power of purpose: How a focus on social purpose is delivering transformational brand and commercial impact

Lisa Mack

Examines how TELUS, the Canadian communications and information technology giant, is seeing bottom-line impact from its anchoring in purpose.

This article is part of the February 2022 WARC Spotlight Canada series, "Themes that will influence marketing.” Read more

TELUS has a long-standing belief that doing good is just good business, and that there does not need to be a trade-off between financial...

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