The Power of Conjoint Analysis and Choice Modelling in Online surveys

The Internet has created new opportunities to use multivariate techniques, amongst the reasons for this are: the fact that sample sizes tend to be larger online and the power the Internet provides to use more complex designs.

The Power of Conjoint Analysis and Choice Modelling in Online Surveys

Ray PoynterVirtual Surveys

INTRODUCTION

The Internet has created new opportunities to use multivariate techniques such as Conjoint Analysis and Brand Price Trade Off. This is not only...