Argues for the economic importance of advertising in the United States: 'policy makers will be less inclined to criticize advertising when they learn that it is an economic force that helps create and support jobs throughout the country and helps produce sales at every level of the U.S.
The Power Of Advertising
Jim DavidsonThe Advertising Coalition
Advertising is under heavy scrutiny in Washington, D.C. Some members of Congress seek to restrict the content or even eliminate advertising of prescription drugs. Others have proposed limiting...