Universal concern
The last couple of years have been challenging for many of us. The COVID hangover is making it hard for people to be upbeat about day-to-day life. Multiple, ongoing pressures have left us feeling unsettled and unsure. And many of us are now more risk averse as a result, seeking a more solid, stable footing to base our daily lives around.
Sadly, the future promise offered by a post-COVID world is swiftly being overtaken by one of rising inflation and sky-high energy prices, leaving many of us reeling. Mindshare’s Reality Check research programmehas been capturing the...