The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference

Wade Jarvis, Cam Rungie and Larry Lockshin

The method known as revealed preference data is becoming increasingly available for detailed business and academic analysis; however, it is not widely used in describing consumer purchasing beyond the typical statistics reported by the large panel data providers.
  

The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference

Wade JarvisCurtin University of Technology

Cam Rungie and Larry LockshinUniversity of South Australia

INTRODUCTION

The method known as revealed preference data is becoming increasingly available for detailed business and academic analysis. Here, revealed preference (RP) or panel data is defined as records of an individual consumer's purchasing or consumption transactions over a period of time. It can be collected at the individual or household level. Most panel data analysis to date has been undertaken in...

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