The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
Wade Jarvis, Cam Rungie and Larry Lockshin
The method known as revealed preference data is becoming increasingly available for detailed business and academic analysis; however, it is not widely used in describing consumer purchasing beyond the typical statistics reported by the large panel data providers.
The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
Wade JarvisCurtin University of Technology
Cam Rungie and Larry LockshinUniversity of South Australia
INTRODUCTION...
