The philosophical and methodological guidelines for ethical online ethnography
Neil Hair, Duygu Akdevelioglu, and Moira Clark
Ethical considerations are increasingly important because new online techniques of research such as online ethnography often have novel ethical challenges.
Ethical principles govern the standards of conduct for online ethnography. Online ethnography (also known as virtual ethnography or digital ethnography) can be broadly defined as an ethnographic research method to study online communities,...