The Pendoring Indigenous Language Awards: Pendoring e tjhunwa ke Hollard

Breinstorm Brand Architects, the communications agency, took over the Pendoring Awards in South Africa to make it more inclusive, diverse and relevant.

Introduction

Award shows are essentially B2B products. They are there to service and celebrate a particular industry, and they survive and thrive on their credibility, relevance and stature. The Pendoring Awards have done that and more in the B2B space.

South Africa is a country with 11 official languages, 10 of them indigenous. The Pendoring Awards were initially conceptualised 25 years ago to celebrate and promote the use of one of those 10 indigenous languages – Afrikaans. Slowly, over the years, efforts were made to become more inclusive of all 10 indigenous languages. In 2019, Breinstorm Brand Architects took over...

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