The pathway to purchase

Stephan Bruneau

The multiplication of choice in the media as well as in brands has put the consumer in control. Marketing is no longer just a 'mass' affair, but increasingly 'one-to-one'.

The pathway to purchase

Stephan Bruneau Global Director, MECMediaLab

The multiplication of choice in the media as well as in brands has now put the consumer in control. Marketing is no longer just a 'mass' affair, but increasingly 'one-to-one'. Each consumer...

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