The Paperless Medium: Japan’s Asahi Shimbun Creates Mobile Strategies For the Next Generation of Readers

Takashi Ishioka

Responding to declines in newspaper readership in Japan, Asahi Shimbun adopts a mobile telephony strategy that is helping the company view the readership market across an 18-hour period and across media platforms.

The Paperless Medium: Japans Asahi Shimbun Creates Mobile Strategies For the Next Generation of Readers

Takashi Ishioka

The first issue of Asahi Shimbun was printed in 1879. Today, the Asahi Shimbun Company can be found in the forefront of the worlds latest and most innovative media technologies. With an editorial staff of 2,500 and daily circulation of 8.3 million, Asahi Shimbun Company is involved with every available form of news distribution ranging from traditional newspapers to satellite broadcasting to mobile services.

The company has been at the forefront...

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