The Pantera Project
The revealing dive into the lives of Brazilian women
Paula Luz Inner Strategic Market Research andHelena Palla Inner Strategic Market Research
INTRODUCTION
From one point of view, our major concern when writing this paper was to avoid falling into a purely academic discussion that contained little in terms of practical content that could be utilized. On the other hand, we felt that a lack of references regarding the importance and role of Ethnography in the Anthropological context would limit our discussion and capacity to illustrate the way in which we have 'adapted' what...