The Only Way To Grow Your Brand
Byron SharpMarketing Science Centre
It is quite reasonable for a marketing manager to wonder about avenues to increase sales. Is it possible to get our existing customers to buy more or do we really need more...
The only way to grow your brand
Byron Sharp discusses the 'double jeopardy' pattern and differentiates between the marketing understanding of what it means (bigger brands have more customers who are also more loyal).
