The Number 118 118 - They came, they saw, they conquered

Cameron Saunders and Yusuf Chuku

This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown brand to market leader within a matter of months.

Telephone & internet services
United Kingdom
Strategy

Agency: WCRS and Naked Communications

Authors: Cameron Saunders and Yusuf Chuku

The Number 118 118

They came, they saw, they conquered

INTRODUCTION

This study shows how advertising launched a branded phenomenon in the dull world of directory enquiries,...

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