The Number 118 118 - They came, they saw, they conquered

This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown brand to market leader within a matter of months.
Agency: WCRS and Naked CommunicationsAuthors: Cameron Saunders and Yusuf Chuku

The Number 118 118

They came, they saw, they conquered

INTRODUCTION

This study shows how advertising launched a branded phenomenon in the dull world of directory enquiries,...