Campaign details
Brand: The North FaceBrand owner: VF CorporationAgency: PHD GlobalMarket: Europe (DE, UK, FR, IT, ES)Collaborating agencies: Bigger., 1000heads, Mongoose, OMGDOOH, PHD DE, re-mind PHD, PHD IT, PHD ES
Executive summary
The North Face was born out of a passion to help people explore the world.
Then the pandemic happened.
But runners didn’t stop running – in fact, they were running more.1 And The North Face continued to innovate, and had a ground-breaking new trail running shoe launch planned for February 2021.
The standard elements of a retail...