The North Face: Powering Further, Together

The North Face, an outdoor apparel company, increased sales for its new running shoe across Europe during the COVID-19 pandemic by using fitness tracking app Strava to set challenges for runners and produce targeted out of home ads.

Campaign details

Brand: The North FaceBrand owner: VF CorporationAgency: PHD GlobalMarket: Europe (DE, UK, FR, IT, ES)Collaborating agencies: Bigger., 1000heads, Mongoose, OMGDOOH, PHD DE, re-mind PHD, PHD IT, PHD ES

Executive summary

The North Face was born...