Campaign details
Brand: The North FaceBrand owner: VF CorpLead agency: PHD Global, Bigger.Contributing agency: OMGDOOH, 1000heads, MongooseCountry: France, Germany, Italy, Spain, United KingdomIndustries: Clothing, apparelMedia channels: Competitions & contests, Events & experiential, Magazines - consumer, Mobile & apps, Online video, Outdoor, out-of-home, Programmatic display, Social media Budget: 1 - 3 million
Executive summary
The North Face was born out of a passion to help people explore the world.
Then the pandemic happened.
But runners didn't stop running – in fact, they were running more.1...