The North Face: 2020 reset normal campaign

In 2020, The North Face, an outdoor clothing brand, launched a campaign in the US to boost sales in the winter and make equity and access to exploration normal for everyone.

Campaign details

Brand: The North FaceAgency: Sid LeeCountry: United States

Why is this work relevant for Creative Strategy?

This campaign is the result of cultural analysis, interrogation of qualitative, quantitative and syndicated data sources, and self-reflection...