The non-existing frontier: bridging the gap between insights and foresights

Luis Arnal and José Tapia

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized.

The non-existing frontier: bridging the gap between insights and foresights

Luis Arnalin/situm, Mexico

José Tapiain/situm, United States

INTRODUCTION

Today, more so than ever before, innovation is a top priority in every company agenda. A few years ago...

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