The non-existing frontier: bridging the gap between insights and foresights
Luis Arnalin/situm, Mexico
José Tapiain/situm, United States
INTRODUCTION
Today, more so than ever before, innovation is a top priority in every company agenda. A few years ago it was more of a buzzword, but is now becoming a reality. Unlike other business fads, innovation is such a wide topic, and so pervasive in every aspect of business today, that signs indicate it is here to stay, at least for the coming decades. Just look at any study done by a major consulting firm in the last three years,...