The next frontier: Asian American marketing

Jon Yasuda

This paper describes the importance of the Asian-American community to U.S. marketers.

The Next Frontier: Asian American Marketing

How to attract this young, rapidly growing and affluent consumer

Jon YasudaKSCI-TV

 

We are all familiar with the frequent by-lines, 'The New Multicultural America' or 'The Changing Face of America', referencing...

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