The new generation's use of computers and the internet

Birgitte Tufte and Jeanette Rasmussen

The article presents research regarding Danish children’s use of the Internet. Data from 2000 to 2002 shows that the level is steady but high compared to other European countries.
  

The new generation's use of computers and the internet

Birgitte Tufte and Jeanette RasmussenCopenhagen Business School

1. INTRODUCTION

This article will present findings of Danish children's use of the Internet from 2000 to 2002. Focus will be on where they use the Internet, for what purpose, how much time they spend daily and differences between girls and boys. Furthermore focus will be put on the generation perspective. The background for the project is the fact that children increasingly seem to use the Internet for different purposes such as e-mails, chat, exploration, schoolwork and buying services...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands