The new EU directive - a recipe for confusion

Brinsley Dresden

Brinsley Dresden, head of advertising law at Lewis Silkin, discusses the Unfair Commercial Practices Directive, published in June 2003.

The new EU directive - a recipe for confusion?

Brinsley Dresden Lewis Silkin

When it published the Unfair Commercial Practices Directive in June, the European Commission boasted that it would be good for consumers, good for honest businesses and good for the completion of the Internal Market. The Commission argued that small and medium-sized enterprises dread the prospect of achieving compliance with the rules and regulations in other member states where they would like to trade. It also claimed that this is mirrored by consumer wariness about buying goods and services from outside their own member state.

The...

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