The New Challenges Of Event Marketing

Jim Flynn

The author addresses the mechanics of event marketing - how to make your sponsorship noticed via structures and signage (from Omni Promotional Products).

The New Challenges of Event Marketing

How to a void parity and break through the clutter

Jim FlynnOmni Promotional Products

The role of event marketing in brand building is pretty well established. What was an extension of the strategic plan in the recent past has come of age, or has at least graduated from infancy to adolescence. The quest for just the right message to establish, develop, and expand consumer loyalty in different, or nontraditional ways, has become a permanent part of marketing plan development.

The emergence of event marketing places a spotlight on the problem advertisers and sponsors...

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