The National Lottery: The campaign so successful it was pulled

The National Lottery, a state-franchised lottery, drove sales for the Millionaire's Raffle in Ireland.

Campaign details

Brand: The National LotteryBrand owner: The National LotteryEntrant company: Core, DublinMarket: Irish RepublicSector: Lotteries, casinos, gamblingMedia channels:Email marketing, Mobile apps, Newspapers, Online display, Outdoor, out-of-home,...