The National Lottery: Christmas lottery campaign

The National Lottery, the state-franchised lottery, changed the strategy of the campaign design to increase sales of the 2019 Christmas Lottery in Spain.

Campaign details

Brand: The National LotteryBrand owner: The National LotteryEntrant company: Contrapunto BBDO MadridIdea creation: Contrapunto BBDO, MadridMarket: SpainSector: Lotteries, casinos, gamblingMedia channels:Cinema, Magazines - consumer, Mobile &...