The multidextrous creative generation
Owen Hannay
Ok, It is Monday morning, you are a creative director at a well-respected US ad agency and you get the following assignments: 'Here is what I want you to do this week. First I want you to come up with an idea for a radio campaign for a client that wants to highlight the efficiency of buying and selling merchandise online. Then we'll need some bus panels for our non-profit client, the Salvation Army – good ones, you know, tug-at-the-heart kind of stuff. Next, I need you to design a racecar for one of...