The multidextrous creative generation

The founder of the Dallas agency Slingshot, Owen Hannay, sees advertising's future belonging to a new breed of multidextrous, multi-channel, multi-marketing agencies - whose creative teams can turn their hand to digital and viral campaign ideas as easily as the 30 second TV commercial.

The multidextrous creative generation

Owen Hannay

Ok, It is Monday morning, you are a creative director at a well-respected US ad agency and you get the following assignments: 'Here is what I want you to do this week. First I want you to come up with an...