The multidextrous creative generation
Ok, It is Monday morning, you are a creative director at a well-respected US ad agency and you get the following assignments: 'Here is what I want you to do this week. First I want you to come up with an...
The multidextrous creative generation
The founder of the Dallas agency Slingshot, Owen Hannay, sees advertising's future belonging to a new breed of multidextrous, multi-channel, multi-marketing agencies - whose creative teams can turn their hand to digital and viral campaign ideas as easily as the 30 second TV commercial.
