The MRC Minimum Standards
The U.S. case for applying consistent auditing standards across different types of media
George Ivie Executive Director, Media Rating Council, Inc., United States. andNick Terlizzi Senior Manager, Ernst & Young LLP, United States.
INTRODUCTION
Historically, the auditing and accrediting experience of the Media Rating Council (MRC) had been limited to measurement companies using a sample-based approach. That changed in 2000 when a publisher applied for accreditation of their site centric measurement process.
Before this application occurred the following issues were addressed and resolved by the MRC:
- Could the MRC Standards be used...