The MR revolution to come! All we want is to leverage the use of MR in decision making and profitable growth. Is it too much?
Nazli Yuksel and Selim Oktar
Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process.
The MR Revolution to Come!
All we want is to leverage the use of MR in decision making and profitable growth. Is it too much?
Selim OktarKNEXTEP Knowledge Management Services, Turkey
Nazli YukselKNEXTEP Knowledge Management Services, Turkey
TRENDS IN THE...
